A one-stop shop for all things supplementation.
(mock project - RECx was developed as purely a design,
without the end goal of becoming a fully fledged digital service)
As a health conscious person, supplementation is one of the ways I care for myself and my health. I started off with the go-to’s, a multivitamin, vitamin d, and iron, but as social media began bombarding me with content on supplements, I added more supplements to my regimen. I was glad that I was exercising more agency over my health, but something became apparent to me-
Supplementation can be tricky!
- Researching brands to determine which are trustworthy and which aren’t.
- Parsing between internet hype and real benefits of a supplement.
- Understanding dosing of each supplement.
- Keeping up with deals and discounts on supplements to save myself a bit of money.
I was overwhelmed and unsure
I decided to be the changed I wanted to see,
and started thinking of a way to make supplementation easier, safer,
for all those who care about their health, but don’t want the fuss.
So I made-
A one-stop shopfor all things supplement related.With RECx, users can research supplements safely using AI, log their supplement use, price-match any supplement they need,and find the best deals and discountsacross the web,all in one app.
RESEARCH
Market Research:
The supplement industry is MASSIVE!
The U.S. dietary supplements market was estimated at $68.74B in 2025, projected to reach $131B by 2033 (~8.5% CAGR, 2026–2033).
-Grand View Research
MarketsandMarkets (global): The global dietary supplements market is projected to grow from USD 192.60B (2025) to USD 278.41B (2030), at a 7.6% CAGR (2025–2030).
-MarketsandMarkets
However-
The supplement industry is under regulated and subject to far less scrutiny than pharmaceuticals, yet still has a meaningful impact on people’s health.
Under DSHEA, the FDA does not have authority to approve dietary supplements before they’re marketed. They can only take them off the market if they prove unsafe.
FDA states manufacturers/distributors are responsible for evaluating safety and labeling before marketing (not FDA pre-clearance).
Unlike prescription drugs, supplements are readily available, allowing consumers to take whatever they please, usually without sufficient research on what they’re taking nor a doctor’s supervision, sometimes leading to negative health outcomes.
A NEJM study estimated ~23,000 U.S. emergency department visits per year attributable to adverse events from dietary supplements.
In the same analysis, weight-loss and energy products were implicated in over half of supplement adverse-event ED visits among ages 20–34.
Many supplement brands also have poor quality control or are even deceitful in their sourcing, putting out products that contain less of the given supplement than is advertised, sometimes to the point where what’s sold contains lacks the advertised supplement entirely.
A 2022 study examining supplements marketed for immune support concluded that quality control measures seemed insufficient for many products and emphasized consumers’ right to know they are buying what’s on the label.
The FDA states many products marketed for sexual enhancement/energy are “likely to be contaminated with dangerous hidden ingredients,” calling them a type of “medication health fraud.”
User Research:
Understanding the broader trends and issues with the supplement industry gave me a good sense of direction for where to take my ideation, but I wanted to get a more personal sense of what issues people experienced when trying to supplement.
I opted for a user survey to a get a broad sense of how invested people were in supplementation, where they get their information and are influenced, and what issues they may run into.
User Survey:
- -10 minutes to complete
- -11 questions
- -11 responses
Results:
Takeaways:
-Supplement use is common: 63.6% reported taking dietary supplements.
-Supplementation is used mostly for broad wellness and performance: 100% selected general health, 57.1% physical/gym performance, and 42.9% specific health issues.
-5.5% reported taking 3–5 supplements (vs. 18.2% taking 1–2).
-Most people research before buying: 87.5% said they research supplements before purchasing.
-Spending is inconsistent and often modest, with responses ranging from $0 to roughly $60/month and many single-response values.
-For research purposes ChatGPT, doctor/medical advice, and research papers were each used by 44.4%, alongside TikTok/YouTube/Reddit (each ~22.2%).
-88.9% said they worry about misinformation around supplements.
-People cited being overwhelmed by brands/dosage, difficulty judging claim validity, and concern that products are overpriced or don’t deliver results.
Ideation
The research I did made a few things clear-
- Supplements are popular, and only getting more so.
- People often supplement on their own, without consulting a doctor.
- Many are supplementing with insufficient information.
- Misinformation on supplements is rampant.
- Not all supplement brands are equally reliable, some brands sell fugazi productd
- Most take more than one supplement, usually a few, sometimes 10<, making supplementation pricey.
Challenge Statement:
People who self-supplement need a one-stop, evidence-informed way to understand what a supplement can and can’t do, vet credibility and avoid misinformation, manage multi-supplement stacks without being overwhelmed, and compare prices, while keeping strict guardrails so the experience never drifts into assertive medical advice.
Informing Users:
Understanding that the user base I was designing for wanted to make informed decisions about supplementing independently more than, I was quick to turn to AI as route to cater to this need.
As of the time of designing RECx, well over a billion were already using LLMs as a daily source of assistance and information. LLMs are, in a way, a more robust search engine as they can answer any question a user has and can elaborate, pivot, or reframe their answer as needed. Supplementation can be complex and confusing, especially to those new to it, so having a tool that can answer users’ questions on the fly is indispensable. The real concern, however, was how to ensure that the AI used didn’t then misinform users and provide potentially dangerous and unethical advice.
With the help of ChatGpt’s GPT-5.2 Thinking model, I created a system prompt that acts as an ethical guard rail against hazardous responses from the model.
The system prompt does this by:
- Forcing an evidence-first posture: it frames responses as general, neutral education (mechanisms, safety, interactions) and avoiding definitive claims, which reduces the chance of overstated or misleading guidance.
- Blocks medical-role behavior: it explicitly prohibits diagnosis, treatment plans, emergency guidance, and highly personalized dosing
- Handles risky prompts safely: it requires reframing symptom-based questions into general wellness topics, adds safety disclaimers, and uses consistent patterns of refusal and redirection that nudge users toward professional care when applicable.
The system prompt is the basis of the Q/A tab, the core of RECx, and where users can ask any supplement related question until their concern and curiosity is satisfied.
Protecting User’s Wallets:
Supplements individually are usually inexpensive, but they add up. Part of making RECx a one-stop shop for supplementation was alleviating the burden on users’ pockets.In my own experience, I usually hunt for deals and compare brands to see who’ll give me the lowest price. Not everyone has the time or energy to do that, however.
Using GoodRx, a service that price matches prescription drugs across pharmacies, as my main inspiration, I designed the price match tab, a tool that provides user’s the best prices available for any supplement they need.
Deals on a Silver Platter:
To turn a profit and to keep users in the loop on the best brands and deals they’re willing to give out, I designed the deals tab.
The Deals tab is a dedicated space for daily coupons, time-sensitive discounts, and sponsored promotions, helping users save money while giving brands a clear channel to reach high-intent shoppers. The tab exists to relate promotions to their own space as to not muddy the intent of the Q/A tab.
Making Supplementing Easier
When supplementing, staying consistent can be the hardest part for many. Timing differences, dose details, and the simple reality of a busy day can turn a supplement routine seemingly impossible to keep track of.
The Log tab was designed as a daily to-do list for supplementation. Users build a regimen once, then simply check items off as they take them. The log is organized into time-of-day cards—morning, midday, night, or anytime—with color-coding to make timing instantly scannable.
Including a feature like this and not leaving this to a separate tool like the Notes App decreases cognitive load on user’s and makes them less likely to go off-track.
Branding
Logo:
“RECx”, a portmanteau of recommendation and Rx
Pill icon that spells out the “x” while quickly communicating the angle.
Colors:
Primary Brand Colors
Secondary Brand Colors
Primary Brand Shades
Secondary Brand Shades
[Color shades are scales that are multiples of 20. The base colors are the 500 values and all colors scale by 20% opacity. Each shade in each direction of lightness and blackness increment by 20%, the shade that directly lighter than the base color is 80% of the bases opacity, the shade thats directly darker is 120% the opacity. The opacity of the base color decreased on a white background increments down, on a black background, it is incremented up (80%→100%→120%) ]
Typography:
Logo
- Font:
- Archivo
- Letter Spacing:
- 0.0%
- Font Weight:
- ExtraBold
Headers
Archivo
- Font:
- Archivo
- Letter Spacing:
- 0%
- Font Weight:
- SemiBold
Body Copy
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec ut nibh quam. Nullam id lacinia risus. Aenean feugiat tincidunt dignissim. Morbi finibus magna sit amet arcu luctus sodales. Ut iaculis malesuada sollicitudin. Morbi vehicula nisl massa, vitae blandit tortor imperdiet vitae. Proin ut purus sed est tincidunt interdum ut vitae metus. Aliquam ornare condimentum ligula, id pulvinar tellus aliquam vel.
- Font:
- Crimson Pro
- Letter Spacing:
- 0%
- Font Weight:
- Regular
Design System
A design system was a needed part of optimizing the design of RECx. I went with a three-tiered design system, going from a brand collection, to an alias collection, and then finally a mapped collection. I also included an additional responsive collection to create order in the type styles I’d utilize and allow myself to easily alter any point sizes if needed. Lastly, theres the component library, where the elements of the design system are codified into UI elements.
Hi-fi Mockups
OR